You should hold a first degree in any discipline (the normal entry requirement is a honours degree, minimum lower second class), whilst others are welcome to apply because of their relevant work experience. You must have a clear commitment to a professional career in the marketing profession, particularly in its digital areas of application
Year one?You will gain an appreciation of digital marketing strategy, understanding consumer behaviour cross multiple channels, devising campaigns and developing an appreciation of monitoring and measuring this activity. You will also undertake modules designed to enhance your analytical skills and softer skills such as leadership, cultural and emotional intelligence.
